The label-‘JUHI MALHOTRA’ began in the summer of 2013. Creatively inclined since birth, I, always believed in converting my dreams into reality. With a dream of owning an accessories label, my brainchild took its physical form thereafter.
An artist by heart and a designer by profession, I have always infused passion and warmth in each product and give it a personal touch. The brand’s sensibility and material usage speaks volumes of creativity, innovation and a sense of design that is unique and attractive.
The label epitomizes handcrafted techniques used to create fashion and lifestyle products. We aim to sustain the handwork beauty in today’s time when everything is technology driven. The product range is wide and unique including Bags, Jewelry, Home Decor and many other fashion and lifestyle accessories. The USP of the range is using handmade fabric created using weaving and pasting cords, a technique developed by me during my college days.
We plan to bridge the gap between retail and fashion as fashion too can be retailed to the masses with having a range of prices suitable for everyone. We believe in customizing for our clients as their happiness and satisfaction is our supreme goal.
The label-JUHI MALHOTRA will show the people a good design which is handmade, full of love and something that can take you into your childhood as each product has a certain innocence and a childlike quality.The label’s motto is ‘Weaving cords into fabric, and dreams into reality’.Our dream is to eventually create all species of accessories, home furnishings, apparels, stationary and lots of other crazy stuff and be a one stop design solution for all mankind!